In this episode of Build a Business Worth Buying, we’re joined by Tim Hoskins, president of Quester and author of Insights on the Brink. With over a decade leading a market research firm dedicated to innovation, Tim brings a fresh and deeply experienced perspective on one of the most misunderstood topics in business: how to innovate in ways that actually work—especially inside large organizations.
From understanding the roots of good ideas to navigating internal politics and post-acquisition pitfalls, Tim outlines how radical consumer empathy, organizational self-awareness, and clear innovation frameworks can transform the way companies approach growth and problem-solving.
What You’ll Learn:
The Nature of Innovation
Why Big Organizations Struggle with Innovation
Startup vs. Enterprise Mindsets
Radical Empathy & Innovation Frameworks
Building a Culture of Innovation
Innovation and Acquisitions
Culture Clashes Post-Acquisition
About Tim Hoskins:
Tim is the president of Quester, a market research firm known for blending AI with qualitative research to unlock breakthrough insights. He is the author of Insights on the Brink, a book that challenges traditional research methods and advocates for deeper, narrative-driven approaches to understanding consumers. Tim has spent his career helping organizations—large and small—define and deliver meaningful innovation rooted in empathy and real human stories.
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